KVD Communications was approached by Crosscall to launch its brand within the African region. The aim of the launch was to generate significant media coverage, engage clients, secure stakeholders, and create a strong business presence in the market.

Crosscall, a French manufacturer specialising in the design of ultra-resistant and durable smartphones and tablets, recognised Africa as a promising market with its growing technology needs. With plans to relocate production to France and previous success with a 3-year warranty, Crosscall aimed to differentiate itself by offering a 5-year warranty, emphasising its commitment to sustainable telephony.

Pre-launch Strategy

KVD Communications collaborated closely with Crosscall to formulate a comprehensive strategy. Extensive market research was conducted to identify key target markets, understand local technology requirements, and assess the competitive landscape. This information guided the development of tailored messaging and engagement strategies.

Stakeholder Engagement

KVD Communications successfully secured a strong network of stakeholders for the launch. This included influential industry professionals, key decision-makers in prominent African businesses, government representatives, and trade associations. The selection of stakeholders aimed to maximise brand visibility and credibility within the African market.

Media Planning and Outreach

KVD Communications crafted a robust media plan to generate widespread coverage for the launch. By identifying relevant trade publications, business websites, and industry influencers, the agency ensured the brands’ message reached the target audience effectively. Engaging press releases, thought leadership articles, and executive interviews were prepared to create anticipation and generate buzz.

Launch Event Execution

The launch event was meticulously planned to create an unforgettable experience that showcased Crosscall’s products, services, and expertise. Informative presentations, interactive demonstrations, expert panel discussions, and networking opportunities were incorporated to engage attendees.

KVD Communications facilitated a seamless event execution, ensuring attendees were impressed by the brand’s offerings and unique engagements like an aquarium, a sand plinth, and a large Ice cube hosting Crosscall devices. All the elements were testament to the brands’ durability and survival in the toughest conditions. 

Client Engagement

Client engagement was a focal point of the launch strategy. Crosscall hosted targeted networking sessions where prospective clients could interact with the brand’s representatives and experience their durable smartphones and tablets firsthand. KVD Communications facilitated these interactions, ensuring personalised attention was given to each attendee, highlighting the value Crosscall’s products could provide.

Post-launch Success

The launch generated significant media coverage across various platforms, including print, online, and social media. Industry publications featured Crosscall’s innovative solutions, emphasising their potential to transform businesses across different sectors. This media exposure elevated the brand’s visibility, attracting both existing and new clients in Africa.

Business Impact

The successful launch resulted in a substantial increase in business inquiries and closed deals for Crosscall. The valuable partnerships and stakeholder engagements established during the launch event led to long-term collaborations with influential organisations in the African market. Crosscall quickly gained recognition as a reliable technology provider, experiencing notable growth in the region.

Lessons Learned

The success of the launch was attributed to meticulous planning, strategic stakeholder engagement, effective media outreach, and engaging client experiences. The case study reinforced the importance of understanding local market dynamics and tailoring strategies accordingly. Leveraging partnerships with influential stakeholders and key industry players proved crucial in establishing trust and credibility.


The launch of the brand, Crosscall’s in Africa exemplified the significance of a comprehensive strategy, robust stakeholder engagement, and impactful media coverage. Through successful execution and client engagement, Crosscall positioned itself as a leading provider of durable smartphones and tablets in Africa. The launch propelled significant business growth and established a foundation for sustained success in the region.

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Vox Telecom

Vox Telecom is one of South Africa’s largest independent voice and data service providers. The company appointed KVD Communications to take responsibility for Vox’s growing online marketing portfolio. After being recognised as one of the top Internet Service Providers (ISPs) in the country, both in terms of line quality and speed, the company created an Integrated Digital Fat Pipe 100GB promotion. KVD Communications was tasked with creating a campaign around this promotion.

Campaign Objective

The campaign was aimed at the end-user / home-user with the objective of driving online transactions through the Vox Telecom website, and to create interest in and an expectation of specials, promotions and giveaways by both new and existing end-users.


KVD Communications decided to utilise a campaign-based approach. Each campaign was designed with an outcome or call to action in mind such as buy now, learn more or subscribe here.​

These were managed as integrated campaigns that leveraged PR, internal communications, marketing, external engagement and advertising. All campaign elements were launched simultaneously including a press announcement, online banners, Facebook advertising and a website. ​

This orchestrated effort was delivered via a fully integrated approach that included online marketing, traditional external PR, internal communications and advertising. 

  1. Online marketing included: 
  • Leveraging of existing Google AdWords spend​
  • Content remarketing​
  • Native advertising (primarily in partnership with HTXT)​
  • Leveraging existing banner advertising spend​
  • Promoted posts and boosted content, primarily through Facebook and Twitter​
  • LinkedIn was utilised to disseminate editorial placed in order to align with the integrated campaign messaging.​
  1. Traditional PR included: 
  • Cleverly crafted PR content that piggy-backed off an issue or topic of discussion amongst end users and which contained a direct call to action, with the inclusion of tracking links into the content.​
  1. Internal communications included: 
  • Communication to and engagement with internal audiences such as product managers, support team members, and the Vox Telecom call center was an essential element of this campaign, primarily to ensure that the employees, as ambassadors of the brand, were informed and excited about the campaigns.​
  • Content was disseminated via Yammer within Vox Telecom, via the screens throughout the Vox Telecom campus and sites, an email campaign and one-on-one briefings.​
  1. Advertising included: 
  • Where possible, committed above-the-line spend was leveraged to include online banner advertising and street pole advertising in front of the Vox Telecom campus.​


The first fully fledged campaign was intentionally launched to coincide with MyBroadband’s survey that positioned Vox Telecom as the number one broadband provider for line quality and speed.  It also coincided with a growing and continued media interest in the cost of connectivity for end users and consumers.​

As previous sales had not managed to exceed 300, we aimed to achieve just 800 sales. However, such was the success of the campaign that in the first seven days we exceeded this figure and by the end of the campaign we had achieved more than 2 700 sales of the Fat Pipe product for Vox Telecom.​

We were able to track good buying days versus good media days and were also able to identify MyBroadband as a mobiliser of sales.  This was a result of including a tracking link in the press release.  MyBroadband, on the day that it published our editorial, drove more than 300 sales in a single day.


  • Reaching and exceeding the 800 sales target within the first seven days of the campaign going live.  ​
  • Watching the measurability of digital campaigns – tracking sales from a press release – to the shopping cart and to conclusion.  ​
  • Realising, as the campaign ran, the immediacy of digital campaigning and the impact this can have on sales.